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aerundexoraq

Our Journey in Financial Analysis

From a simple idea in 2018 to Australia's trusted platform for fundamental analysis education and research tools.

2018-2020

The Foundation Years

aerundexoraq started when our founder Sarah Mitchell noticed a gap in accessible financial education for everyday Australian investors. Working from a small office in Brisbane, she began developing what would become our core fundamental analysis framework.

Those early days were intense. We spent countless hours researching ASX companies, building our first analysis models, and testing them with a small group of beta users. The feedback was overwhelmingly positive – people were finally understanding how to read financial statements and make informed investment decisions.

150 Beta Users
12 Analysis Models
3 Team Members
Sarah Mitchell
Founder & CEO

"I wanted to create something that would make financial analysis as straightforward as reading the morning news."

  • Launched initial fundamental analysis toolkit
  • Established partnerships with three major data providers
  • Completed first round of user testing and refinement
  • Built foundational team of analysts and developers
2021-2023

Growth and Recognition

The pandemic actually accelerated our growth. More Australians were looking to manage their own investments, and our educational approach resonated strongly. We expanded our team and moved to our current Robina location to accommodate rapid growth.

This period saw us win the Australian FinTech Innovation Award and gain recognition from the Australian Securities Exchange for our educational contributions. But what really mattered was hearing from users who had successfully built their investment portfolios using our tools.

15K+ Active Users
2,500 ASX Companies
45 Analysis Tools
18 Team Members
Emma Chen
Head of Research

"Watching our users develop genuine analytical skills has been incredibly rewarding. They're not just following tips – they're making informed decisions."

  • Won Australian FinTech Innovation Award for educational excellence
  • Expanded coverage to include all ASX-listed companies
  • Launched comprehensive learning program with certification
  • Achieved 15,000+ registered users milestone
  • Established research partnerships with leading universities
2024-2025

Innovation and Future Vision

2024 marked our transition from a startup to an established player in Australian financial education. We launched advanced portfolio analysis tools and introduced real-time market screening capabilities that help investors identify opportunities as they emerge.

As we move through 2025, we're focused on making fundamental analysis even more accessible through AI-assisted research tools and personalized learning paths. Our goal remains the same: empowering Australian investors with the knowledge and tools they need to make confident financial decisions.

Looking Ahead: Our 2025-2026 Vision

We're building the next generation of financial analysis tools that combine traditional fundamental analysis with modern technology. Our upcoming AI research assistant will help users identify patterns and opportunities while maintaining the educational focus that sets us apart.

28K+ Platform Users
150+ Learning Modules
95% User Satisfaction
35 Team Experts
  • Launched AI-powered market screening and analysis tools
  • Expanded into comprehensive portfolio management education
  • Achieved 28,000+ active users across Australia
  • Introduced advanced certification programs for financial advisors
  • Began development of next-generation research platform
  • Established mentorship network connecting experienced investors with newcomers